| Forgot Password?

Books

Putting a Face On It – Inside Book Jacket Design at Random House

Posted by Rebecca Blake on July 30, 2013

Chip Kidd & cover art by Seth in Inside Random HouseRandom House has posted a series of videos highlighting recent publications and giving an inside peek at the publishing house. One of their most recent uploads features some of their most noted art directors speaking on The Art of Cover Design. The video offers intriguing insight into their approach, as summarized by Robbin Schiff: “Our job is not to illustrate the book. Our job is to intrigue the consumer, set the tone, set the stage…” Key to their process is thorough research, including meeting with the editors, interviewing the authors about what their mindset was as they were writing the book, and closely reading the book manuscript.

While each art director brings his or her unique sensibility to the design process, they all take inspiration from the author’s words. The process is very intuitive; Chip Kidd describes getting a feel for a typographic versus illustrated versus photographic solution for a particular work. Sometimes surprising elements are incorporated. Peter Mendelsund, the designer of Stieg Larrson’s The Girl… trilogy, describes using a photocopy of his daughter’s hair in the cover design for the Girl Who Played with Fire.  The insight into the arduous process of repeatedly revising the designs, often working in tandem with illustrators, is priceless.

Brought to our attention by @brainpickings

Below: In the video, Peter Mendelsund, Chip Kidd, and Robbin Schiff discuss the process behind the design of selected book jackets.
Random House book covers

Previous Page  

How to Start your Very Own Communication Design Business!

Start Your Own Design Business - booklet cover - image

Digital Download

Enter your email address below to receive a FREE download of "Starting Your Own Communication Design Business" written by Lara Kisielewska. 

By signing up you will receive our monthly newsletter and occasional e-mails about our advocacy work. You will have the option to opt out at any time.

 

Guild Webinars

Webinar Banner image by Rebecca Blake

Looking to keep up with industry trends and techniques?

Taking your creative career to the next level means you need to be up on a myriad of topics. And as good as your art school education may have been, chances are there are gaps in your education. The Guild’s professional monthly webinar series, Webinar Wednesdays, can help take you to the next level.

Members can join the live webinars for FREE - as part of your benefits of membership! Non-members can join the live webinars for $45. 

Visit our webinar archive page, purchase the webinar of your choice for $35 and watch it any time that works for you.

 


Share

Follow Us