Free Art Licensing Q&A with J’net Smith, December 14
Posted by Rebecca Blake on November 29, 2016
J’net Smith of All Art Licensing is running her free Q&A on art licensing on December 14th. The session is open to designers, illustrators, cartoonists, and surface designers. Registrants can submit their questions in advance, and Smith typically covers 15-25 questions in each session. Because of the popularity of the sessions, participants are encouraged to register early to get their questions in the queue. Participants will also receive a free copy of Smith’s ebook, 20 Rules for Starting Your Art Licensing Business.
J’net Smith has contributed frequently to Guild resources. Most recently, she conducted a Guild webinar, “The New Art Licensing: Beyond the Basics,” which was well received this fall. She also extends a discount to Guild members on her licensing products and services. Currently, that discount is 25% off on all products and services, available for Guild members only through December 31st.
The Handbook Primer Series: Now in Android Flavor!
Posted by Rebecca Blake on May 03, 2016
Want to read our Handbook of Pricing & Ethical Guidelines on your tablet, but don’t have an iPad? Now you can – our digital Primer series has just been released for Android. The Primer series repackages our popular Handbook as three volumes, which can be separately purchased. Volume 1, Business Practice Essentials, covers the professional relationships illustrators and graphic designers develop and the ethical standards needed to maintain good working relationships with clients and other professionals. Volume 2, Professional Issues & Legal Rights for Graphic Artists, covers the often confusing issues, such as copyright terms, work-for-hire, sales tax, and work on spec, that both self-employed and staff graphic artists encounter. Volume 3, Trade Customs & Pricing Guidelines, explores customary professional practices and provides sample pricing tables and salaries for various disciplines within the graphic arts industry.
The Android version of the Primer Series can be purchased from the Vital Source eTextbook platform. The Primer Series in iOS flavor can also be purchased from the iTunes store. Those who prefer to read in the bathtub and don’t want to risk dropping their electronic devices, can always buy the original Handbook in paperback from Amazon or any local bookstore.
Animations Educate on Copyright Ownership and Registration
Posted by Rebecca Blake on March 28, 2016
Guild member and illustrator/animator Mark Monlux has given us permission to post two animations he created covering copyright basics. Copyright & You — Defining Copyright Ownership teaches that artists who sell their original paintings do not transfer the copyrights to those paintings, and encourage artists to provide provenance in writing. The second animation, Copyright and You – Having vs Registering, outlines the additional legal protection registering copyrights affords creators. Both animations have been posted with full transcripts to our Tools and Resources pages.
The cartoons use Monlux’s whiteboard animation technique, which he employs for organizational and corporate clients (in addition to his advertising and editorial illustration, and sketchnoting). They were created as a public service announcement in collaboration with the Tacoma Artists Intitiative Program. Monlux served many years on the Guild's Executive Committee, and is recognized for his knowledge of copyright law and good trade practices for illustrators.
Below: screenshots from “Defining Copyright Ownership” (left), and “Having vs. Registering.”
© Mark Monlux.
Holiday GIFts, Courtesy of Creative Mornings
Posted by Rebecca Blake on December 15, 2015
Creative Mornings, the global network of free breakfast talks on creativity and technology, posted a wonderful freebie for creative professionals during the month of December[L1] . The “GIF Channel” is a wall of GIF animations on themes relevant to freelancers and agency staff: waiting for feedback or payment, finishing a long project, or searching for motivation. The organization curated a collection of GIF animations, and has invited viewers to share a GIFt with their clients.
If you’re unfamiliar with Creative Mornings, their website is worth bookmarking. Their “Talks” page features links to over 2,600 Creative Mornings talks, filterable by city, theme, length, and language, pulled from their YouTube channel. Recently, they’ve published a channel of their most popular podcasts. If you’d care to check out a live Creative Mornings event, their “Cities” page links to local event pages.
Ad Agency Video on Spec Work Belies Reality Facing Creators
Posted by Rebecca Blake on November 18, 2015
A video and blog post on spec work produced by Toronto advertising agency Zulu Alpha Kilo is burning up the Internet. In the video, an actor approaches different businesses unfamiliar with work on spec (for the most part) and asks for free products or services – a cup of coffee, a breakfast, architectural design, picture framing, and personal training. The incredulous reaction from the business owners doesn’t deter the actor, who trots out business jargon to justify his request: “You guys can make me a spec breakfast, right? And if I enjoy it, I’ll make you guys my ROR, my Restaurant of Record…” He even pushes the personal trainer to give him the intellectual property rights to the training techniques. The video concludes with a challenge to ad agencies: “It’s time we all said no to spec.”
As Adweek reported, the video was created by the agency founder Zak Mroueh for presentation at Strategy magazine’s Agency of the Year event. Mroueh told Adweek that Zulu Alpha Kilo hasn’t done a pitch requiring spec work in five years, freeing up time and resources to work on clients’ brands rather than on generating new business. The strategy seems to have worked for the agency; they reported that they’ve tripled their staff and gained high-profile clients such as Google and Corona.
It’s heartening to witness an ad agency pushing back on spec work. Unfortunately, the equation is quite different for the professionals contracted by ad agencies to create content. As reported in numerous publications, such as Mashable, New Business Intel, and the LA Times, ad agencies are increasingly turning to crowdsourcing to generate content for their clients. The Mashable article’s glib description of, “hordes of talented people” who are “willing to work on the cheap and on the fly,” belies the experiences reported by many professionals. Requests for work on spec or free have skyrocketed (see our articles on “Spec Work Documented on Social Media” and “Artist Dies of Exposure”), undervaluing the illustration, design and animation professions.
“There’s a double standard being applied to the professionals who create the content that drives the advertising industry.”
Crowdsourced content is being leveraged by a new breed of ad agency, such as Victor & Spoils. Victor & Spoils, which launched in 2009, prides itself on being an agency which collaborates with brand fans – or as their website describes them, “lunch ladies” – as well as seasoned advertising pros, pulling in fan feedback on brands at the outset of the creative process. The agency relies heavily on crowdsourcing. A 2009 article on Wired.CO.UK described how the agency used platforms such as crowdSPRING, 99designs, and GeniusRocket for projects ranging from brand strategy work to TV spots. (The agency even used crowdsourcing for its original logo and website design.)
Victor & Spoils also utilizes their network of professional creatives to generate content. In the Wired article, agency founder John Winsor described their process: 50-100 of their “creative department” are invited to contribute to a project, and from the submissions, 6-12 finalists are selected to compete for the final product. Only the finalists and winner are compensated. Of course, the participants give up any pretence of ownership of intellectual property; the agency’s terms stipulate that any contribution is work-for-hire. Winsor complains that only 10% of the creative output is any good, requiring “strong creative direction” from agency staffers.
The crowdsourcing model used by Victor & Spoils isn’t unique. Talenthouse (“the world’s largest creative department”), Tongal (“The World’s First Studio-on-Demand“), and GeniusRocket (“A creative video agency powered by a curated crowd”) all rely on content inexpensively provided via crowdsourced projects. The trend makes the acclaim of Zulu Alpha Kilo’s anti-spec video bittersweet. It’s inspiring to see the video which casts a spotlight on spec work receive so much recognition. However, if the example shown by Victor & Spoils reflects a growing trend, there’s a double standard being applied to the professionals who create the content that drives the advertising industry.
Below: a screenshot from Zulu Alpha Kilo’s video. This guy can’t believe he was asked to work for free.
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