To This Day – Collaborating to Combat Bullying
Posted by Rebecca Blake on June 24, 2013
Canadian poet Shane Koyczan's childhood experience of being the target of relentless bullying led him to write his spoken word poem, To This Day. The poem is a moving recount of the pain and isolation bullying causes, and a call for those who've experienced it to live their lives as "a balancing act that has less to do with pain and more to do with beauty." Shane partnered with animation studio Giant Ant in Vancouver to create a collaborative animation of the poem. Overwhelmed with the quality and creativity of the submissions, Giant Ant incorporated the work of 86 artists to create multiple versions. The final animation was published in February of this year, and quickly went viral, garnering over 5,000,000 views in one week.
To This Day continues to educate on bullying and provide resources to victims. Their microsite publicizes an anti-bullying hotline and educational resources and recently released a free iPad app. The app includes the multiple versions of each segment of the animation, so that repeat views result in a different animation each time. The app also permits users to record their own version of the poem, and includes translations in Spanish and French.
Below is a selection of frames from the animation. (Images courtesy of Giant Ant. © Giant Ant)
How to Start your Very Own Communication Design Business!
Enter your email address below to receive a FREE download of "Starting Your Own Communication Design Business" written by Lara Kisielewska.
By signing up you will receive our monthly newsletter and occasional e-mails about our advocacy work. You will have the option to opt out at any time.
Looking to keep up with industry trends and techniques?
Taking your creative career to the next level means you need to be up on a myriad of topics. And as good as your art school education may have been, chances are there are gaps in your education. The Guild’s professional monthly webinar series, Webinar Wednesdays, can help take you to the next level.
Members can join the live webinars for FREE - as part of your benefits of membership! Non-members can join the live webinars for $45.
Visit our webinar archive page, purchase the webinar of your choice for $35 and watch it any time that works for you.