A Year with the ADAA, Part 2: Mentoring an ADAA Finalist
Posted by Rebecca Blake on August 30, 2017
Over the past year, Guild member and designer Theresa Whitehill has had an unusual relationship with software giant Adobe: that of both judge and mentor in their student Adobe Design Achievement Awards (ADAA). A few months after judging the ADAA winners, her experience was extended when she was asked to mentor one of the student finalists. While the time commitment has posed a challenge, it’s one from which Whitehill has derived satisfaction and growth.
Q: Knowing how busy you are, how did you get roped into the free mentorship?
Late last year, a few months after the ADAA awards ceremony, ico-D (the International Council of Design, which collaborates with Adobe on the ADAA) contacted me to ask if I’d be interested in mentoring one of the ADAA finalists. I had a gut reaction that I’d do it, but I had to really think twice, since so many personal and professional projects have had to be postponed due to my busy schedule. But I was shaken by the election result, and I realized that the best thing I could do was to pass on my knowledge, even at the cost of burning the candle at both ends.
Q: How were you paired with photography student Martin Hoang as your mentee?
As it turns out, Martin Hoang had asked for me. That surprised me. Martin’s been through schooling for design, and has gotten a lot of recognition from being an ADAA finalist, whereas I didn’t even graduate from college — I’m a bootstrap kind of learner. I wondered why such an educated designer would ask for me, and ico-D responded that it’s probably because I have a unique perspective.
Q: Did you remember Martin’s work?
While I was judging, I tended to not look at students’ profiles so as not to be influenced. But some student work really stood out, including Martin’s. Ironically, we didn’t award a first place in the photography category in which he had entries, since we felt none of the submissions quite warranted it.
Martin submitted two projects to ADAA. One was a photojournalism essay about the welding artist who created the Bay Bridge Troll [an 18-inch steel sculpture which was welded to a section of the Bay Bridge when it was repaired after the earthquake of 1989]. The troll didn’t end up being part of the photo essay, and without that strong storyline, the judges felt that although it was well-executed and compelling photojournalism, it lacked the backstory to be able to understand the connection.
Martin’s second project was promotional photography for men’s clothing. He photographed himself leaping in mid-air dressed in various incredible men’s fashion ensembles, and photoshopped himself out of the images, so that the clothing appeared to be animated. I was amazed by it, but some of the judges had seen similar work, so to them it wasn’t as original as it was to me — a good example of how the breadth of experience among judges was helpful when judging in such a compressed time range. While both projects were beautifully executed, neither had the original conceptual edge that the judges felt would overall warrant a first place prize. Martin was designated a finalist for the Bay Bridge Troll project, so that satisfied me because it was well-deserved.
I understand how to learn a new skill that is required for a job; I’m an on-the-job learner and always have been. You break it down and you find the resources that you need to do the next step; if the software doesn’t do what you need it to do, you find a way to get in through the back door. It’s learning how to learn, which you can apply to almost anything.
Q: So what is Martin’s mentorship project?
His idea is to take a tin for holding tea and re-imagine it so that it looks like the staff of the Monkey King, a Buddhist deity—Sun Wukong—from the Hindu pantheon. The Monkey King is a misunderstood trickster turned demi-god, and the subject of a lot of anime films – sort of like Hercules and his ascension to Godhood. At first I questioned the scale of the tea tin, asking Martin whether such a long staff would be satisfying to him in a shorter proportion. Martin explained to me that the Monkey King’s staff can collapse down to a small size, so the tea tin made sense as part of the story. Martin’s idea is to wrap the tin in leather and create bronze filigrees so that it matches the look and design of the Monkey King’s staff. That means he has had to learn or push his knowledge of a lot of technical and craft skills, such as wrapping and sewing leather, and metal casting, in order to complete the project to his satisfaction, so it’s quite ambitious.
Q: That seems to be a big stretch from photography; does that come into play?
Photography is not his only area of study and experience; he has great design skills and was familiar with metal casting from his education. It’s a great project for a mentorship, because it’s much riskier and out of the box. The concept is wonderful and imaginative, and it’s forcing him to learn new skills. He’ll photograph the final product, and that’s where those skills will come to bear.
Q: This also falls outside of your area of expertise. What kind of technical advice have you been able to give him?
Like Martin, I understand how to learn a new skill that is required for a job; I’m an on-the-job learner and always have been. You break it down and you find the resources that you need to do the next step; if the software doesn’t do what you need it to do, you find a way to get in through the back door. It’s learning how to learn, which you can apply to almost anything. So I’ve had Martin explain to me how he plans to approach the several crafts he needs to learn to be successful at this and played devil’s advocate to help him refine his approach. Initially, he planned to do just one bronze casting, and I was able to advise him to use an initial bronze pour at his school as a trial run so that he could troubleshoot any issues and revise in time for the final pour.
As it turns out, some real technical challenges came up. He found that he couldn’t get the detail he wants for the filigree using the bronze-casting facilities at this school. For that, he needs a goldsmith’s foundry, which will permit him to pour the molten metal while the mold is spinning; this allows much finer, thinner details. He’s now looking for a goldsmith who would be interested in helping him with his project.
I’ve found my conversations with Martin have fed my own creativity. Explaining my creative process has been really helpful and has helped clarify my thinking. For a while I had dropped a lot of projects that weren’t “billable” simply because I couldn’t justify fitting them in, but found that recently I have said “Yes” to many of these again.
Q: What are the terms of the internship?
The internship goes for six months, and we were asked to make a minimum commitment to a one-hour conversation per month. We also email between sessions. Other than that, there are no expectations on the scope or type of project.
Q: What do you think is the biggest contribution you can make to Martin’s development?
Through the ADAA program, Martin got a job at Adobe. It’s a great opportunity, but it can be a super stressful environment due to the high level of work expected. So I started checking in with him between our monthly sessions. I see stress like an ocean wave — you either get dumped, or you get up on that wave and ride it in to shore. How you deal with stress will determine your longevity in the business—how far you’re able to go, what great projects you get to work on. I want him to learn to not be afraid of stress, but attack it and learn how to ride it. When I check in with him, it’s often with “How’s the surf?” and he might answer, “Surf’s up!”
Martin is very used to achieving through hard work, but there is a part of him that needs to be psychologically prepared for failures now and again; they are an inevitable byproduct if you are seeking to achieve. Martin is ambitious and wants to be in a position where he’s driving a concept; he still needs experience working with other people. But he’ll get there if he pays attention.
Q: Have you gotten anything for yourself out of this mentorship?
I’ve found my conversations with Martin have fed my own creativity. Explaining my creative process has been really helpful and has helped clarify my thinking. For a while I had dropped a lot of projects that weren’t “billable” simply because I couldn’t justify fitting them in, but found that recently I have said “Yes” to many of these again. I’ve realized that these projects that might be seen as more peripheral were actually feeding my core reason for designing, and, amazingly, everything is going very well in spite of this “over-commitment.” I’m more jazzed; I have more energy.
How to Start your Very Own Communication Design Business!
Enter your email address below to receive a FREE download of "Starting Your Own Communication Design Business" written by Lara Kisielewska.
By signing up you will receive our monthly newsletter and occasional e-mails about our advocacy work. You will have the option to opt out at any time.
Looking to keep up with industry trends and techniques?
Taking your creative career to the next level means you need to be up on a myriad of topics. And as good as your art school education may have been, chances are there are gaps in your education. The Guild’s professional monthly webinar series, Webinar Wednesdays, can help take you to the next level.
Members can join the live webinars for FREE - as part of your benefits of membership! Non-members can join the live webinars for $45.
Visit our webinar archive page, purchase the webinar of your choice for $35 and watch it any time that works for you.