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Graphic Artists Guild

31 West 34th Street, 8th Fl
New York, NY 10001

Tel: (212) 791-3400

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Kimberly Gelb


Kimberly Gelb, Creative Director

Graphic Designer. Branding Expert. Marketing Strategist. Painter. Photographer. Creator.

I have over 20 years experience in the arts, including graphic design, fine arts and theatrical set design. And since 2003, I have been a freelance designer with clients ranging from the corporate world to healthcare and non-profits.

As of 2013, I have been the creative director and owner of Paper Rock Design Studio, located in Princeton, NJ, a boutique full-service design studio offering expertise in graphic design, branding and creative strategies. My work includes print and web design, logo creation, ad campaigns, branding strategies and creative direction.

I am known for creating and managing the brand for the national non-profit, One Simple Wish at which I was the founding President of the Board of Directors and currently serve in an advisory role, as well as Creative Director. Prior to forming Paper Rock Design, I held a position as lead graphic designer and brand specialist for Capital Health in Trenton, NJ for nearly 8 years.

Specialties: graphic design, print design, web design, logo creation, branding and identity, media buying, marketing, market research, photography, fine arts


Art Direction,Graphic Design

Contact the creator before copying. The Guild Supports “Ask First.”

  • Images within Guild Member Portfolios are for Web browser viewing only.
  • Any unauthorized downloading or duplication of images is prohibited by copyright law.
  • Use of the images, including comp usage, must be negotiated with the creator of the image prior to any use.

We ask you to remember that many designers, artists and illustrators may not want to have their images used in any way, including in agency presentations. Any use, including “comping,” implies value that is worth compensation. Art or photography in portfolios submitted for a job should not be copied for any use, including client presentation or “comping,” without the creator’s permission. In case after case, the creator’s property rights have been upheld, and those caught engaging in these practices were penalized, paying large fines to the artists.