Erika Brask

ABOUT THIS ARTIST

Erika Brask, Creative Director + Designer

What I do: Think, sketch, write, direct, design, and inspire. I craft the vision, strategy and big ideas. I meet with teams and clients, and interpret information. I investigate, problem-solve, collaborate, and contemplate. I juggle, put out fires and even referee. I’m not afraid to make decisions and lead by example. I like to get my hands dirty. I am used to wearing a lot of hats and look good in most of them.

Who I am: Inquisitive. Genuine. Helpful. Thoughtful. Resourceful. Fun. A designer, teacher, coach, and mentor. A change agent. Committed to the cause. Passionate. Curious … and a little skeptical. Evolving through experience. Bonus: A Gen-Xer who understands the generational divide.

What makes me a good leader: Directness. Honesty. Integrity. Empathy. I love building teams, developing careers of talented, hardworking people, and bringing out the best in everyone. I am willing to have hard conversations and hold everyone to high expectations — including myself. I trust my team to do what they are best at.