ABOUT THIS ARTIST
Todd Machen, Art Director/Owner
A veteran of the graphic wars for over 30 years, Todd Machen brings a simple decree to the crowded field of design: the customer is king (and so is the audience). I recognize that great design is only successful if implemented through an intellectually-driven, synthesized and targeted approach. Every shade of color, every rule, every photo or illustration I add to my design solutions must have a purpose, and exist within an established graphic hierarchy. Excellent design exists to solve problems, not to impress other designers.